Official! Tigres sign striker Guillermo Martínez from Pumas

Tigres UANL have officially announced their latest signing in the Apertura 2026 transfer window: Mexican striker Guillermo Martínez, nicknamed 'Memote', arrives at the Estadio Universitario (Volcán) from Pumas UNAM. The deal was completed in the final hours of the transfer window, just before the Clásico Regio against Rayados de Monterrey on Saturday, September 12, 2026, at Estadio BBVA. Martínez, 26 years old (per open data), will compete for a starting spot in Tigres' forward line. In the official statement, the club said he brings 'another alternative in the box and greater finishing in front of goal' – a clear signal that the Monterrey-based side has been struggling with conversion efficiency in the first half of the season. Head coach Víctor Manuel Vucetich, known for his pragmatic and defensively disciplined style, now has an additional attacking option. However, with Martínez arriving on Thursday morning and having only two days of training before the derby, an immediate starting role is highly unlikely. Analysts view this as a depth signing, a tactical reinforcement rather than a system overhaul. The move comes as Tigres strengthen their squad for the second part of the tournament, aiming for a playoff push. Buying a domestic player from a direct rival (Pumas) underlines the club's financial power and ambition. Yet expectations on 'Memote' are considerable, especially since his individual finishing metrics have not been widely published.